Luca is a well-known and respected middle-aged industrialist from Biella, a husband and father, who, behind a quiet bourgeois life, feels the weight of a daily routine that has become too predictable. He rediscovers his youthful passion for photography and opens an innovative atelier in the world of fashion. There, he accidentally discovers Photogame, a bizarre game based on artificial intelligence that tests integrity and emotions through provocations, transgressive challenges, and role-playing. Fascinated by the game's unpredictability, Luca involves photographers and models from his atelier, gradually transforming them into a platform for his experimentation. When Lucrezia, the countess who was his great love,reappears, along with her young daughter Marta, Luca's fragile equilibrium is shattered and his marriage to Elvira enters crisis. Luca and Lucrezia, who have never stopped loving each other, plan a fashion show in Venice on the mysterious island of Poveglia.
